| Word |
Description |
| Broadcast |
- sending broadcasts enables you to manually follow-up with your subscribers. You may use this feature to deliver your newsletters, e-zines, announcements, special offers etc. |
| Campaign |
- a marketing project distinguished within your account, with its own settings, subscribers list, follow-ups, broadcasts, and more. |
| Email Headers |
- lines of code at the top of each message, invisible in most email applications, used for authentication and credibility purposes. |
| Follow Up |
- a message sent out to your subscribers after a defined period of time from their sign-up day (interval) |
| Inactive Subscribers |
- subscribers that have already finished your follow-up campaign and are no longer receiving your follow-up messages. |
| Interval |
- the number of days that must pass from the sign-up day for a message to be sent |
| IP Address |
- an identifier for a computer on the Internet. Each computer has its own unique number that allows to find it on the Internet. It is written as four numbers separated by periods. |
| IP Blocking |
- your IP may be blocked due to the lack of reverse DNS, as this usually indicates spam mailings, or due to submitting multiple web sign-ups to your own account. |
| Merge Word |
- a %%chosenmergeword%% that can be used for personalizing your messages |
| RSS |
- a family of XML dialects for Web syndication used by (among other things) news websites and weblogs. The abbreviation is used to refer to the following standards:
* Rich Site Summary (RSS 0.91)
* RDF Site Summary (RSS 0.9 and 1.0)
* Really Simple Syndication (RSS 2.0)
|
| Account |
- a set of campaigns that you access by using the login details that were emailed to your after your sign-up |
| Active Subscribers |
- subscribers that are receiving your follow-up messages |
| Attachment |
- files that you attach to your messages to have them delivered to your subscribers. To assure AAutoResponder's premium deliverability standards, we have set the maximum file size of 400KB. Emails with larger attachments may not reach your recipients due to ESPs restrictions, or mailbox size limitations. |
| Automation |
- auto-tasks that allow you to keep your campaigns and subscriber lists well organized |
| Autoresponder |
- an autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.
Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Such follow-up autoresponders can be divided into two categories:
* Outsourced ASP model — these autoresponders operate on the provider's infrastructure and are usually configurable via a web-based control panel. The customer pays a monthly usage fee. This is easiest to implement for the end-user. Examples of outsourced or hosted Autoresponders include AAutoResponder.com, GetResponse and Aweber
* Server-side — enables users to install the autoresponder system on their own server. This requires technical skills. Examples of server-side Autoresponders would include AutoResponse Plus and List Mail Pro
Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. |
| Blacklist |
- a list containing email addresses that you have blacklisted from receiving mail from you |
| Blank Email |
- an email with no content. It can be sent to your campaign's address which enables the subscriber to receive your messages.
|
| Blocking |
- denying access to, or use of a system |
| Bounced Email |
- an email that never arrives in the recipient's inbox and is sent back, or bounced back, to the sender with an error message that indicates to the sender that the e-mail was never successfully transmitted |
| Confirmation Message |
- a message containing a confirmation link, sent to subscribers upon adding them to your list, to verify their intention to receive your messages. |
| CSV Format |
- stands for Comma Separated Value, a standard data file which can be imported and exported between programs universally
|
| Custom Field |
- custom data that can be entered into your message to personalize it for each subscriber |
| ESP |
- Email Service Provider, a place where your email address is hosted, i.e. Yahoo, Hotmail, AOL, GMAIL |
| File Attachment |
- files that you attach to the messages to have them delivered to your subscribers, i.e. e-books. To assure AAutoResponder's premium deliverability standards, we have set the maximum file size of 400KB. Emails with larger attachments may not reach your recipients due to ESPs restrictions, or mailbox size limitations. |
| Header |
- lines of code at the top of each message, invisible in most email applications, used for authentication and credibility purposes. |
| Import |
- one of the features that enable you to add subscribers to your subscribers list. It can be found under >> Subscribers >> Import Subscribers. Thanks to our Import Wizard you can easily move your current subscribers lists to AAutoResponder. |
| Instant Message |
- a follow-up with interval "0", instant reply |
| ISP |
- Internet Service Provider, i.e. Verizon DSL, SBC Yahoo, ISP.com, BellSouth, AT&T, Cox |
| Message Format |
- format that you choose when creating your messages, it can be either Plain Text or HTML. Plain Text is the recommended one. When using it you stay in full compliance with all e-mail marketing good practices. HTML format allows you to add color, graphics and special content. |
| Non Confirmed Opt-in |
- when an address is presented for subscription to your campaign, no confirmation message is sent to it, and the subscriber is automatically added to your list.
|
| Opt-in Email |
- an email that is explicitly requested by the subscriber
|
| Personalization |
- addressing your emails to certain subscribers by using merge words that are automatically replaced with custom and predefined fields in subject and message body, i.e. "Dear John!" instead of "Dear Friend!" |
| Postal Address |
- physical postal address inserted into the content of your message, setting it is necessary for you to stay in full compliance with CAN-SPAM law |
| Predefined Field |
- %%pre_XXXXX%% where XXXXX is the predefined field name; used for personalizing your messages; not subscriber-specific, in other words it has the same value for all subscribers. |
| Removals |
- a list of subscribers who have decided to no longer receive your messages |
